Erica Kawamoto Hsu

Contact

Berkeley, CA 94703
310-927-0036
ericakhsu@gmail.com
linkedin.com/in/ericakhsu
techcandid.blogspot.com

About

Detail-oriented and effective marketer and producer experienced in driving production and execution of projects in fast-growing, early-stage environments. 

Education

University of California, Berkeley | B.A. Interdisciplinary Studies
Bay Area Video Coalition | Digital Marketing Certificate

Languages

Conversational Japanese

Skills

Tools

  • Adobe Lightroom, Photoshop, Premiere Pro
  • Asana, Basecamp, Slack, Trello
  • Blogger, Tumblr, WordPress
  • Buffer, Canva, Hootsuite, Sprout Social
  • Content management systems (CMS)
  • Final Cut Pro, iMovie
  • Google Suite
  • GoToWebinar, INXPO, On24, Zoom

Core Skills

  • Blogging
  • Copy editing
  • Email marketing 
  • Internet marketing
  • Photography
  • Project management
  • Social media
  • Video
  • Webinars

Experience

Photographer, Erica Kawamoto Hsu Photography, Berkeley, CA 2011 - Present

  • Shoot and edit high-quality, impactful images for clients’ websites, marketing, and social media campaigns
  • Partial Client List: The Kresge Foundation, Downtown Women’s Center, Westridge School for Girls, 
          TechZulu, Amazon Alexa, GO Public Schools, Public Interest GRFX, Arcade Agency Tokyo, Women 2.0
  • Publications: Bloomberg Businessweek, The Next Web, Forbes, BlogHer, The Daily Muse

Digital Marketing Producer, The San Francisco Marathon, San Francisco, CA 2018

  • Achieved an app user rating of 4.8 on iTunes and 4.9 on Google Play by producing a user-friendly mobile race
          app for the SF Marathon, powered by Fitbit, on the RTRT.me CMS platform
  • Updated content across SF Marathon, Berkeley Half Marathon, and RUN365 websites using WordPress
  • Shot mobile race day footage for social media, moderated Twitter feed, and created post-event reports using data
          from RTRT.me, Google Analytics, and Twitter for race partners

Blogging Tutor, Los Angeles, CA 2013 - 2018

  • Mentored 2 young artists with special needs (ages 18-31) and co-created blog posts to develop their writing,
          editing, photography, and social media skills through weekly one-on-one blogging lessons
  • Trained artists in how to set up their Tumblr blogs and social media profiles, write bios, draft blog copy, create and
          publish posts, and share posts on Twitter, Instagram, and Facebook

Social Media Lead, Women in Technology Japan, Tokyo, Japan 2015

  • Led social media strategy, setup, training, and marketing across all social media channels, including the WITJ
          Facebook page and group, Twitter, LinkedIn, and Instagram
  • Drove community growth, engagement, and email subscriptions by co-producing offline and online activities, such
          as meetups and live bilingual Twitter chats

Associate, Sharpe + Associates, Los Angeles, CA 2014

  • Managed company website, blog, e-newsletter, and social media channels for agent representing award-winning
          commercial still and motion artists worldwide
  • Drove a 7% increase in open and click-through rates by redesigning e-newsletter, increased image visibility by
          updating blog design, and drove new sales and bidding opportunities by researching and targeting prospective
          buyers

Marketing Coordinator/Producer, Orange Photography, San Francisco, CA 2012

  • Produced all social media and marketing campaigns for premier photography agency
  • Shined the spotlight on artists’ work via creating and publishing multiple weekly blog posts, monthly email
          newsletters, and daily social media content
  • Secured multiple blog and media placements to promote launch of new brand and website by leading media
          outreach to 100+ media channels and bloggers

Sr. Webinar Producer, Focus (acquired by Ziff Davis), San Francisco, CA 2010 - 2011

  • Oversaw recording and launch for 77 webcasts and 13 interactive summits, day-long online events consisting of 45
          minute webcasts followed by 15-30 minute online chats
  • Created a training process and led trainings for 90+ new moderators and expert speakers 
  • Scheduled, coordinated, and managed high-profile industry thought leaders across multiple verticals
  • Managed all edits and approvals, and monitored live interactive summits and chat sessions

Webinar Producer, Focus (formerly Tippit, Inc), San Francisco, CA 2007 - 2010

  • Drove successful production of 140+ webinars for a fast-growing B2B online media startup for clients such as
          Microsoft, Avaya, AT&T, IBM, and Oracle, from planning through execution
  • Built and scaled a production process with templates, workflow, and guidelines to support a 7-8x increase in
          production volume
Using Format