Erica Kawamoto Hsu

About

Creative, detail-oriented, and effective marketer and producer experienced in driving production and execution of projects in fast-growing, early-stage environments. 

Education

University of California, Berkeley | B.A. Interdisciplinary Studies
Bay Area Video Coalition | Digital Marketing Certificate

Languages

Conversational Japanese

Skills

Tools

  • Adobe Lightroom, Photoshop, Premiere Pro
  • Asana, Basecamp, Miro, Slack, Trello
  • Blogger, Tumblr, WordPress
  • Buffer, Canva, Hootsuite, Sprout Social
  • Content management systems (CMS)
  • Final Cut Pro, iMovie
  • Google Suite
  • GoToWebinar, INXPO, On24, Zoom
  • Mailchimp

Core Skills

  • Blogging
  • Copy editing
  • Email marketing 
  • Internet marketing
  • Photography
  • Project management
  • Social media
  • Video
  • Webinars

Experience

Marketing Consultant + Photographer, EricaKHsu.com, Berkeley, CA 2011 - Present

  • Help clients discover and identify their unique brand messaging, develop a marketing plan, set up and launch their website and social media channels, produce creative assets and content, and ideate and execute initiatives and campaigns
  • Shoot and edit high-quality, impactful images for clients’ websites, marketing, and social media campaigns
  • Partial Client List: The Kresge Foundation, Downtown Women’s Center, Westridge School for Girls, TechZulu, Amazon
    Alexa, Arcade Agency Tokyo, American Association of Chinese Medicine & Acupuncture, The Treehouse Healing Arts Center
  • Publications: Bloomberg Businessweek, The Next Web, Forbes, BlogHer, The Daily Muse

Digital Marketing Producer, The San Francisco Marathon, San Francisco, CA 2018

  • Achieved an app user rating of 4.8 on iTunes and 4.9 on Google Play by producing a user-friendly mobile race app for the SF Marathon, powered by Fitbit, on the RTRT.me CMS platform
  • Updated content across SF Marathon, Berkeley Half Marathon, and RUN365 websites using WordPress
  • Shot mobile race day footage for social media, moderated Twitter feed, and created post-event reports using data from RTRT.me, Google Analytics, and Twitter for race partners

Blogging Tutor, Los Angeles, CA 2013 - 2018

  • Mentored 2 young artists with special needs (ages 18-31) and co-created blog posts to develop their writing, editing, photography, and social media skills through weekly one-on-one blogging lessons
  • Trained artists in how to set up their Tumblr blogs and social media profiles, write bios, draft blog copy, create and publish posts, and share posts on Twitter, Instagram, and Facebook

Social Media Lead, Women in Technology Japan, Tokyo, Japan 2015

  • Led social media strategy, setup, training, and marketing across all social media channels, including the WITJ Facebook page and group, Twitter, LinkedIn, and Instagram
  • Drove community growth, engagement, and email subscriptions by co-producing offline and online activities, such as meetups and live bilingual Twitter chats

Associate, Sharpe + Associates, Los Angeles, CA 2014

  • Managed company website, blog, e-newsletter, and social media channels for agent representing award-winning commercial still and motion artists worldwide
  • Drove a 7% increase in open and click-through rates by redesigning e-newsletter, increased image visibility by updating blog design, and drove new sales and bidding opportunities by researching and targeting prospective buyers

Marketing Coordinator/Producer, Orange Photography, San Francisco, CA 2012

  • Produced all social media and marketing campaigns for premier photography agency
  • Shined the spotlight on artists’ work via creating and publishing multiple weekly blog posts, monthly email newsletters, and daily social media content
  • Secured multiple blog and media placements to promote launch of new brand and website by leading media outreach to 100+ media channels and bloggers

Sr. Webinar Producer, Focus (acquired by Ziff Davis), San Francisco, CA 2010 - 2011

  • Oversaw recording and launch for 77 webcasts and 13 interactive summits, day-long online events connecting 1000s of business end-users through 45 minute webcasts presented by expert speakers followed by 15-30 minute online chats
  • Created a training process and led trainings for 90+ new moderators and expert speakers 
  • Scheduled, coordinated, and managed high-profile industry thought leaders across multiple verticals
  • Managed all edits and approvals, and monitored live interactive summits and chat sessions

Webinar Producer, Focus (formerly Tippit, Inc), San Francisco, CA 2007 - 2010

  • Drove successful production of 140+ webinars for a fast-growing B2B online media startup for clients such as Microsoft, Avaya, AT&T, IBM, HP, Sage, Tripwire, Citrix Online, and Oracle, from planning through execution
  • Built and scaled a production process with templates, workflow, and guidelines to support a 7-8x increase in production volume 
  • Sourced, secured, and coordinated 100+ independent third-party experts and top-tier thought leaders for events
  • Drove and coordinated development of event topics, marketing copy, promotional collateral and speaker presentations
  • Organized, led, and supervised prep calls, training sessions, dry-runs, recordings, pre-calls and live events

Recommendations

Using Format